My buddy, Tom Burns told me through no fault of his, he's a "rock star" in the Twitterverse. ; ) He's responsible for making the "snow day" notifications at Niagara University. The students took his tweet and ran with it. 4,400 tweets later he was trending internationally.
He was pleasantly surprised at the celebrity status. I saw the full article at the University media site. I made a backup copy at ThomasBurns_140315.pdf.